Making Business and Sense of Franchising

Datuk Sri Dr Richard Ong, Vice Chairman for the Malaysian Franchise Association comes to talk about franchising as a form of entrepreneurship. The Malaysian Franchise Association or MFA, is tasked with being a bridge between the franchise industry and the government. The MFA not only works as a resource center, but also plays a role in helping the malaysian government's aim to encourage entrepreneurship. We ask him about the landscape of the industry, the challenges and new trends going forward.