From Enterprise Back to Consumer, Microsoft Returns to its Roots

Carlos Lacerda, the Managing Director of Microsoft Malaysia, discusses: 

- Feedback - Malaysian market - similarities with Southern Europe - honeymoon over;

- Malaysia opportunities - bottlenecks;

- The next wave of growth be for Microsoft in Malaysia;

- Education a clear area for Microsoft’s strategy in Malaysia - strategy - elections outcome - education minister;

- Strategy - government as the client - leakages - corruption;

- Malaysia’s ICT sector spending - market share - growth slowing - fewer PCs sold - Windows as Microsoft’s core product - challenges;

- The shift away from hardware purchases to software and services - strategy;

- Superior credit rating - issues;

- Piracy -- update;

- Business update - mobile - tablets - services.