Backed by a US$109 million war chest, India-based BankBazaar International launched here in Malaysia in March 2018 as BBazaar. While BBazaar strives to be a financial services marketplace, at present, it serves as a financial comparison site in Malaysia. With many such sites already in existence, how will BBazaar.my find its edge in a crowded domestic market? How does it plan to achieve its goal of becoming a marketplace? Vipin also speaks about ironing out kinks in the user experience and the aim to reach rural Malaysians.