ADA is a digital analytics, data and advertising agency in which Axiata Digital has an 82% stake.

We speak to its chief executive officer, Srinivas Gattamneni,  about the origins of the company,  business model, the ethics of data usage and advertising, as well as its opportunities in the Asian region.

Presented by: Khoo Hsu Chuang

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Tags:  data science,  advertising,  customer journey,  content platform,  Orwellian,  Consumer Goods/Services,  CEO/Business leaders