BFM 89.9

Podcast  >  Morning Run  >  The Breakfast Grille  >  Targeted Advertising - An Orwellian Concern?

Targeted Advertising - An Orwellian Concern?

Srinivas Gattamneni, CEO, ADA

29-Aug-19 08:05

Brought to you by

Targeted Advertising - An Orwellian Concern?

ADA is a digital analytics, data and advertising agency in which Axiata Digital has an 82% stake.

We speak to its chief executive officer, Srinivas Gattamneni,  about the origins of the company,  business model, the ethics of data usage and advertising, as well as its opportunities in the Asian region.

Presented by: Khoo Hsu Chuang


Download the BFM mobile app. Stay at home and stay up-to-date.

Tags:  data scienceadvertisingcustomer journeycontent platformOrwellianConsumer Goods/ServicesCEO/Business leadersSMEMarketsBusiness AnalysisSocial Issues


Business
Money

Share this podcast




Play / Pause

Listen now : Track By Track (REPEAT): EP26: Paul McCartney and Wings' Band on the...

Today’s Shows



10:00 AM

Pick of the Pops (REPEAT)

Epi451 - Hits From The 60s to 80s

12:00 PM

Bar None (REPEAT)

1:00 PM

Ringgit and Sense (REPEAT)

Your First Credit Card; Hann Liew, CEO, RinggitPlus

1:30 PM

The Property Show (REPEAT)

How Temporary is China's Property Market Dip?; Christine Li , Head of Research, Asia Pacific, Knight Frank

2:00 PM

BBC World Service

3:00 PM

By the Book (REPEAT)

Book Club June 2022 - Queen of the Tiles

4:00 PM

The Bigger Picture (REPEAT)

Tajuddin Spills the Tea; Dr Bridget Welsh, Honorary Research Associate, University of Nottingham Asia Research Institute-Malaysia

5:00 PM

TED Radio Hour

6:00 PM

Earth Matters (REPEAT)

Bonn Climate Change Conference - More Blah Blah, Than Rah Rah; Meenakshi Raman, President, Sahabat Alam Malaysia (SAM), Head of Programmes, Third World Network (TWN)

7:00 PM

Back To Back (REPEAT)

EP26 - Glastonbury Festival 2022

8:00 PM

Track By Track (REPEAT)

EP26: Paul McCartney and Wings' Band on the Run

9:00 PM

The Selector