Sony is Cool Again
Satoru Arai, Managing Director, Sony Malaysia
Just three years ago Sony was on the ropes and had lost its mojo. After a successful turnaround, Sony it is looking to the future with new innovative products and a marketing strategy focusing on customer experience. The Managing Director of Sony Malaysia, Satoru Arai tells us why Sony is cool again.
Download the BFM mobile app. Stay at home and stay up-to-date.