Michelin Riding On Safety And Durability For Growth

Michelin, the second largest tire makers in the world, boasts capabilities of manufacturing high quality products. As a latecomer to the Malaysian market however, Michelin is up against other manufacturers who have been the top choice for Malaysians when purchasing tires for their vehicles. How do Malaysians make their choice when shopping for tires? Pascal Nouvellon, its Managing Director for Malaysia, gives us his insights.