Habib Jewel’s journey began in 1958, starting out as a small shop at Pitt Street Penang. From a small family business in Penang, Habib has now expanded to sell its products in Indonesia, Brunei, Singapore, the United States, and Europe.

But given fast-changing consumer taste and trends today, what is Habib doing to stay relevant?

We talk to Meer about their business and diversification strategies.

We also discuss rising competition as well as the tough balancing act to juggle volatile gold prices and margins.

Listen in.