Can SOCAR Go The Distance?

SOCAR is a South Korean car-sharing start-up that launched in 2011, and kicked off its operations in Malaysia in January this year.

Is car-sharing a viable solution to Malaysia’s mobility problem? Why the need for it since we already have ride-hailing?

Leon weighs in.

We also discuss the notion of whether car-sharing is mostly limited to the tourist market and simply an updated car-rental service.

Is there a pathway to profitability or is the goal for SOCAR simply growth and market share?

We ask Leon this.

Listen in.