Can SOCAR Go The Distance?
Leon Foong, CEO, SOCAR
SOCAR is a South Korean car-sharing start-up that launched in 2011, and kicked off its operations in Malaysia in January this year.
Is car-sharing a viable solution to Malaysia’s mobility problem? Why the need for it since we already have ride-hailing?
Leon weighs in.
We also discuss the notion of whether car-sharing is mostly limited to the tourist market and simply an updated car-rental service.
Is there a pathway to profitability or is the goal for SOCAR simply growth and market share?
We ask Leon this.
Presented by: Joyce Goh
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