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dimsum, Anyone?

Lam Swee Kim, Chief Marketing Officer, dimsum

01-Aug-18 08:05

dimsum, Anyone?

Star Media Group’s OTT (over the top) business - dimsum - turns 2 this year and it was launched as the group wanted to evolve beyond the traditional media space. Star Media said it was going into OTT as the group needed to change to continue to be a sustainable business in the future.

But to be sustainable, businesses need to be profitable. Is dimsum profitable?

Kim reveals that it is still lossmaking.

Granted dimsum has a strong backer - Star Media - with its deep pockets but even that tap can run dry if businesses bleed too long a time and cannot sustain themselves.

On this, Kim shares their timeline and strategies to monetise this digital business.

The OTT game is a competitive one, that is not just against local competitors, but with big global ones as well.

What is dimsum doing to fight in this tough global game? Listen in.

Presented by: Joyce Goh


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Categories:  Social Issues

Tags:  OTTDigitalTechCorporateMedia





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