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Media Prima TV Evolving to Stay Ahead of The Competition

Johan Ishak, CEO, Media Prima Television Networks (MPTV)

25-Sep-19 08:05

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Media Prima TV Evolving to Stay Ahead of The Competition

With cord cutting the norm and the advent of fast internet speeds, some say that free-to-air television is dead. And with traditional media companies around the world losing money, we ask Johan Ishak, CEO of Media Prima Television Networks (MPTV) if there is a game plan to win back the advertising dollar and viewers.

Presented by: Wong Shou Ning


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Tags:  Media Primafree-to-air televisionTV networkbroadcasting mediadigital TVInternetMedia, Marketing, Advertising


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