In Crowded Marketplace, War for Online Shoppers Heats Up
Ian Ho, Regional Managing Director, Shopee
Ian Ho, Regional Managing Director of the Asia-focused e-commerce marketplace Shopee, expounds on the firm’s necessarily aggressive push for more market share as more web- and mobile-ready Asian consumers go online to meet their retail needs. In doing so, he addresses issues related to marketing & acquisition cost, product breadth, safety, buyer confidence and the need for expansion capital as losses at its NYSE-listed parent, SEA, widen.
Presented by: Khoo Hsu Chuang
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