Lazada: A Year's Worth Of Sales In One Day
Christophe Lejeune, CEO, Lazada Malaysia
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Lazada says that the 11.11 Singles' Day event was a success and they saw record sales, but just how big a sale was it for them?
We ask Christophe this and he revealed that their 1 single day of sales surpassed their 1 year of sales in 2014.
We also question Lazada's pathway to profitability.
While Singles' Day did help boost up Lazada to record sales, the event also brought about a major flaw in its ecosystem and that is the payments system -- which crashed during the sale.
We discuss this and the other challenges the company is facing in the fast moving e-commerce game.
Presented by: Joyce Goh
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