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How Will Perodua Remain No.1?

Datuk Dr. Aminar Rashid Salleh, CEO & President, Perodua

02-Jan-18 08:05

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How Will Perodua Remain No.1?

Perodua has been the best-selling vehicle badge in Malaysia for over a decade. Datuk Aminar explains how the automaker is fending off multiple challenges to its dominance, including ride-sharing services, stringent hire-purchase loan approvals, and the Geely-backed Proton.


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Tags:  Malaysian Automotive AssociationProtonGeelyUberGrabride-sharingdisruptionMRTLRTpublic transportationhousehold debthire purchase loansDaihatsuMyviNational Automotive PolicyTIVproductionexportsride sharinghire purchaseautomotive policyCEO/Business leadersEconomy, MarketsMotoring


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