BFM 89.9
The Business Station
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43 mins
The 155-year old Swiss watch brand, Tag Heuer, has seen a year of change. The company saw a leadership change; they readjusted their price positioning; and they joined the smartwatch game - partnering with Google and Intel - to combat the threat of the Apple Watch. Amelia Sillard, vice president of Tag Heuer Southeast Asia tells us more.
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