BFM 89.9
The Business Station
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Copyright © 2025 BFM Media Sdn. Bhd. 200601017962. All rights reserved
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51 mins
35 mins
27 mins
For many Malaysians, Bata has long been associated with school shoes and affordable footwear.
What’s their strategy for remaining relevant in an increasingly crowded and competitive retail landscape?
Ajay shares insights into Bata's strategy to remain a value brand, while at the same time positioning some of their offerings at higher price points.
Presenter: Brian Fernandez
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