Bata Malaysia Courting Gen Z Sneakerheads

Bata has cultivated the brand "shoes for everyone" to great success, but does this everyman approach put it at a disadvantage compared to other more niche international brands? Additionally, the pandemic has also eaten into its bottom line, with Bata Malaysia recording a loss for 2020. What is newly-minted Country Manager Vaibhav Manrao's strategy to turn the ship around? He joins us on the Breakfast Grille to discuss Bata Malaysia's growth strategy.