Bata Malaysia Courting Gen Z Sneakerheads
Vaibhav Manrao, Country Manager & Managing Director, Bata Malaysia
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Bata has cultivated the brand "shoes for everyone" to great success, but does this everyman approach put it at a disadvantage compared to other more niche international brands? Additionally, the pandemic has also eaten into its bottom line, with Bata Malaysia recording a loss for 2020. What is newly-minted Country Manager Vaibhav Manrao's strategy to turn the ship around? He joins us on the Breakfast Grille to discuss Bata Malaysia's growth strategy.
Produced by: Moh Heng Ying
Presented by: Shazana Mokhtar
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