BFM 89.9

Podcast  >  Morning Run  >  The Breakfast Grille  >  Bata Malaysia Courting Gen Z Sneakerheads

Bata Malaysia Courting Gen Z Sneakerheads

Vaibhav Manrao, Country Manager & Managing Director, Bata Malaysia

15-Nov-21 08:00

Brought to you by

Bata Malaysia Courting Gen Z Sneakerheads

Bata has cultivated the brand "shoes for everyone" to great success, but does this everyman approach put it at a disadvantage compared to other more niche international brands? Additionally, the pandemic has also eaten into its bottom line, with Bata Malaysia recording a loss for 2020. What is newly-minted Country Manager Vaibhav Manrao's strategy to turn the ship around? He joins us on the Breakfast Grille to discuss Bata Malaysia's growth strategy.

Produced by: Moh Heng Ying

Presented by: Shazana Mokhtar

Download the BFM mobile app. Stay at home and stay up-to-date.

Tags:  BatashoesschoolretailshoppingsneakermallspandemicrecoveryConsumer Goods/ServicesGovernment/Regulatory/Policy MakingRetail, Fashion, Luxury GoodsCEO/Business leadersEconomy, MarketsEducationBusiness AnalysisTrends and ForecastsMarketsSMEPoliticslaw & legal mattersFashionSocial Issues


Share this podcast

Play / Pause

Listen now : Enterprise Biz Bytes

Today’s Shows

6:00 AM

The 6AM Stretch

8:05 AM

The Breakfast Grille

9:35 AM

Pressing Matters

10:05 AM

Open For Business

Neelesh Bhatia, CEO and Co-Founder of Akadasia

11:05 AM

Raise Your Game

The Common Creative

12:00 PM

Enterprise Biz Bytes

1:00 PM

The Breakfast Grille Repeat

2:05 PM

Redefining Success

3:05 PM

Earth Matters

There's no Planet B: A 101 on The Climate Crisis

4:05 PM

Health & Living

Mind Matters: Anxious Children, Stressed Parents

5:05 PM

The Evening Edition

5:35 PM

Today On Twitter

6:05 PM

Inside Story

7:05 PM

The Evening Edition

7:35 PM

Everyone’s A Critic - Creature Trilogy

8:05 PM

Off The Ball

9:00 PM


10:00 PM