Heritage, Low-Cost and Brand Spread Helps this Shoemaker Prosper

Bata Malaysia MD Luciano Bagnobianchi discusses:

- Origins and history Bata in Malaysia;
- Becoming a household name;
- Multiple brands - details - positioning;
- Buying patterns;
- Demand now - outlook;
- Branding impetus, positioning - 'uncool' status;
- The quest for 'brand premium';
- Branch - retail presence - expansion - issues - rebranding;
- Business costs: oil - rubber - textiles - challenges;
- Rivals;
- Designs - how - who - details;
- Market share - plans to increase this;
- Differentiators;
- Production - outsourcing - China;
- Outsourcing issues - challenges - quality;
- Eurozone - impact - Bata;