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Will Bake With Yen Rise To The Occasion?

Alexandre Rosso, CEO, Bake With Yen Group

06-Dec-22 08:00

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Will Bake With Yen Rise To The Occasion?

From their retail stores at TTDI and Chow Kit in 1987, Bake With Yen now has over 90 outlets throughout Malaysia. And in 2017, private equity firm Creador acquired a stake in the group for US$13 million. We ask CEO, Alexandre Rosso whether the baking hobby during the pandemic was just a flash in the pan, and was its rapid expansion a piece of cake.

Produced by: Moh Heng Ying

Presented by: Philip See


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Categories:  Corporatesthe workplacemanaging

Tags:  bake with yenpost pandemic recoverybakery


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