Advertising Expenditure Should Hold Up Next Year, but Expect Reallocation - Andrea Douglas and Sara Liew, Nielsen Media
15-Nov-08 08:02
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Andrea Douglas and Sara Liew of Nielsen Media gives us the low down on Malaysia's adex and the impact of global financial crises on projections. An interesting Malaysian idiosyncracy: Print dominates adex (for other countries it's TV).
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Tags: Nielsen Media, GFC, ADEX, Expenditure, Reallocation