Adobe - Can The Cash Generating Machine Tap Into Southeast Asia?

Software giant Adobe has seen its stock rise almost 5 fold over the last 5 years as it has successfully turned away from software as-a-product, to Software as a Service. That said, despite Asia's population size, revenue from the region only represented 16% of 2020 revenue of $12.8 billion. Is this because Adobe hasn’t focused enough on the region or is the Asian market unwilling to pay Adobe’s hefty margins?