The emergence of LIV Golf, a new organising tournament seen as a direct challenge to the established PGA Tour, has been controversial partly due to being funded by a Saudi Arabian sovereign wealth fund. We speak to Bob Holmes about why this is being seen as an example of sportswashing by some parties, and how the rivalry could play out.

Image Credit: EPA-EFE

Produced by: Shazana Mokhtar

Presented by: Shazana Mokhtar

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Tags:  liv,  sportswashing,  sport business,  sports,  golf,  pga tour,  sports