Will Threads Spark An Exodus From The Blue Bird App?

Fahizah Shamsuddin, Programme Director and Senior Lecturer, School of Media & Communication, Taylor's University

Descriptor: On Thursday, Mark Zuckerberg launched a new platform, Threads, that is meant to rival Elon Musk's beleaguered Twitter. Will this result in a mass exodus from the blue bird app? Questions we pose to Fahizah Shamsuddin, Senior Lecturer at School of Media & Communication of Taylor's University.

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