Professor Kim Kyung Hyun gives us his perspective behind the success of South Korean soft power and the leverage it gives South Korea in the global economy and geopolitics.

Image credit: Shutterstock.com

Produced by: Sim Wie Boon, Philip See

Presented by: Shazana Mokhtar, Philip See, Khoo Hsu Chuang

Download the BFM mobile app. Stay at home and stay up-to-date.

Tags:  South Korea,  Geopolitics,  Squid Game,  Financial Services,  Government/Regulatory/Policy Making,  Media, Marketing, Advertising,  Economy, Markets,  Politics, News, Current Affairs,  Culture, History, Heritage,  Movies, Entertainment, Events