Singles' Day Sales - A Barometer Of Consumption

The China's Singles' Day extravaganza concluded over the weekend after weeks of promotions across the country. Seen as the world’s most significant shopping event, 11/11 saw e-commerce leaders like Alibaba Group and JD.com reporting improvements in gross merchandise value and order amounts, but they declined to reveal actual numbers. Catherine Lim, a senior analyst at Bloomberg Intelligence shares her observations.

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