How To Build Public Buy-In For PADU

Tai Zee Kin, Digital Political Communications Consultant

Morning Run · Morning Brief · 24 Jan 2024 · 08:30 am · 12 mins listen

Although it has been 3 weeks since the launch of PADU, registration for the database has been underwhelming, standing at some 4.5% of the targeted number. What accounts for the tepid response? Tai Zee Kin, a Digital Political Communications Consultant, imparts insights on how to enhance the effectiveness of the government's messaging strategy.

Image credit: Bernama

Produced by:

Moh Heng Ying

Presented by:

Shazana Mokhtar,Philip See

Categories:

economy,government,politics

Tags:

data registration,padu,central database hub

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