How Do We Rebuild Consumer Confidence?

Now that the MCO has been lifted and people are returning to the daily grind, businesses are hopeful that people will start spending again. And it’s a sentiment shared by Minister in the Prime Minister's Department for Economic Affairs, Datuk Seri Mustapa Mohamed.

Earlier this week in an op-ed he wrote, he called on Malaysians to start spending in order to help our economy, and according to some numbers out of the Statistics Department, 90% of workers have returned to work but retail performance is only at 30% of pre-MCO levels.

Now there are many reasons for this as the pandemic has left some jobless or having to take massive pay cuts, and those life-changing events are hard to bounce back from. So how do we rebuild confidence and help revive the economy under challenging circumstances?