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Taking a Bet on Celebrity Brands

Rebecca Scheuneman, Equity Analyst, Morningstar

21-Nov-19 07:30

Taking a Bet on Celebrity Brands

Coty banks on the star power of Kylie Jenner by paying USD 600 million for a 51% stake in her cosmetic brand. We ask Rebecca Scheuneman, Equity Analyst at Morningstar, what she thinks of this strategy and ask if there are alternative ways to appeal to the fickle and demanding millennia market in the beauty business.

Presented by: Wong Shou Ning, Khoo Hsu Chuang

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Tags:  CotyCoverGirlMax FactorKylie CosmeticsKylie JennercelebritycosmeticsbrandsInvestments


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