BFM 89.9

HIGHLIGHTS  GE15
Podcast  >  Morning Run  >  Morning Brief  >  Taking a Bet on Celebrity Brands

Taking a Bet on Celebrity Brands

Rebecca Scheuneman, Equity Analyst, Morningstar

21-Nov-19 07:30

Taking a Bet on Celebrity Brands

Coty banks on the star power of Kylie Jenner by paying USD 600 million for a 51% stake in her cosmetic brand. We ask Rebecca Scheuneman, Equity Analyst at Morningstar, what she thinks of this strategy and ask if there are alternative ways to appeal to the fickle and demanding millennia market in the beauty business.

Presented by: Wong Shou Ning, Khoo Hsu Chuang


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  Investments

Tags:  CotyCoverGirlMax FactorKylie CosmeticsKylie Jennercelebritycosmeticsbrands


Share this podcast




Play / Pause

Listen now : The Property Show (REPEAT):Will Property Prosper In The Year Of The Water;...

Today’s Shows



10:00 AM

Pick of the Pops (REPEAT)

POTP Epi478 - Hits From The 60s to 80s

12:00 PM

Bar None (REPEAT)

1:00 PM

Ringgit & Sense (REPEAT)

The Malaysian Savings Landscape; Hann Liew, Founder & Director, RinggitPlus

1:30 PM

The Property Show (REPEAT)

Will Property Prosper In The Year Of The Water; Master Kenny Hoo, Founder and Chief Researcher, Good Feng Shui Geomantic Research

2:00 PM

Cruise Control (REPEAT)

A Longer Wheelbase Factor; Daniel Fernandez, Managing Editor, dsf.my

3:00 PM

By the Book (REPEAT)

By the Book: Mahua Literature;

4:00 PM

The Bigger Picture (REPEAT)

Mahi Ramakrishnan: Journalist, Filmmaker, Activist; Mahi Ramakrishnan, Founder, Beyond Borders

5:00 PM

TED Radio Hour

6:00 PM

Earth Matters (REPEAT)

Saving Bukit Dinding; Sri Utama Dewi, Secretary, Section 5 Taskforce

7:00 PM

Back To Back (REPEAT)

8:00 PM

Track By Track (REPEAT)

9:00 PM

The Selector