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After Eight Decades, the End of an Era for Utusan

Professor Zaharom Nain, Professor of Media and Communication Studies, University of Nottingham Malaysia

10-Oct-19 07:45

After Eight Decades, the End of an Era for Utusan

The National Union of Journalists blames political interference for Utusan's demise. But in truth, UMNO was a mere catalyst. Utusan needed much, much more than sub-par politically tinged 'stories' to overcome competition, digital disruption, dwindling ad revenue and volatile newsprint costs to avoid meeting its maker.


Presented by: Lyn Mak, Wong Shou Ning, Khoo Hsu Chuang


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Tags:  UtusanUMNOclosurepoliticsTan Sri Syed MokhtarMedia, Marketing, Advertising

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