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The Southeast Asian payments landscape is a fierce battleground, crowded with global giants like Stripe and Adyen, regional heavyweights, and local gateways. Yet, HitPay has carved out a lucrative niche, processing over $1 billion annually for more than 10,000 businesses across the region.

CEO Aditya Haripurkar joins us to explain why the region needed an "SMB-first" payments player. He details HitPay’s journey from e-wallet and a Venmo parallel to securing a $16 million Series A led by Tiger Global, driven by a 100% compound annual growth rate.

We discuss:

The Boom: How HitPay went from processing $100k to $20 million monthly in under two years.
Differentiation: Why focusing on "omni-channel" and local payment methods beats the enterprise-first approach.
The Business Model: Why HitPay gives away POS software and website builders for free.
Capital Efficiency: processing $1 billion annually with a team of just 36 employees.

Future Trends: Why HitPay is integrating stablecoin payments for Singaporean merchants.

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Shopping today is no longer just about price, speed, or convenience. It's about experience. As entertainment, commerce, and culture converge, platforms like TikTok Shop are reshaping how consumers discover, trust, and buy from brands.

We speak with Abby Ling, Managing Director of Southeast Asia at Nativex and an official TikTok Marketing Partner, about how “shoppertainment” is changing the rules of e-commerce in Malaysia.

With the country now accounting for more than 10% of TikTok Shop sales in Southeast Asia, we discuss how creators are becoming entrepreneurs, how SMEs are scaling beyond borders, and what brands must understand to compete in this new attention-driven marketplace.

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