Malls No Longer the Only Chic
Malaysia has witnessed a surge in mall construction but footfall traffic has not kept up, with seven states recording occupancy rates below 80%. As malls and retailers brace for the glut ahead, they are also facing fierce competition from the e-commerce players who have come up with catchy marketing strategies like 9-9, 10-10, and 11-11 to gain market share.
Presented by: Julian Ng, Wong Shou Ning
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