BFM 89.9
The Business Station
Malaysians - Sensitive to Cost and Service
9 mins
·
07:45, 5 Sept 2019
·
Recommended
43 mins
A Nielsen Global Consumer Loyalty Survey has found that consumer trends are changing, with more options now in the market to choose from coupled with rising cost of living. For more on this, we speak to Luca De Nard, Managing Director of Nielsen Malaysia, about how Malaysian consumer loyalty compares to the rest of the region.
Presenter: Lyn Mak, Sharidz Abdullah, Julian Ng
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