Malaysians - Sensitive to Cost and Service
Luca De Nard, Managing Director, Nielsen Malaysia
A Nielsen Global Consumer Loyalty Survey has found that consumer trends are changing, with more options now in the market to choose from coupled with rising cost of living. For more on this, we speak to Luca De Nard, Managing Director of Nielsen Malaysia, about how Malaysian consumer loyalty compares to the rest of the region.
Presented by: Lyn Mak, Sharidz Abdullah, Julian Ng