BFM 89.9

Podcast  >  Morning Run  >  Morning Brief  >  Will GE15 Be Malaysia's TikTok Elections?

Will GE15 Be Malaysia's TikTok Elections?

Badrul Hisyam Ismail, Director of Programmes, Iman Research

14-Sep-22 07:15

Will GE15 Be Malaysia's TikTok Elections?

The next general election will see over 1 million new voters aged between 18 to 21 eligible to cast their vote. As we head into GE15, politicians from both sides of the divide will no doubt intensify their efforts to attract the most eyeballs to their campaigns on social media, especially among first-time voters. But how effective is social media campaigning, and in a world of fake news and disinformation, could social media campaigning end up backfiring against a political party? Badrul Hisyam Ismail of Iman Research speaks to us about the evolution and future of political campaigning.

Image credit: REUTERS/Samsul Said

Produced by: Bernard Lee

Presented by: Shazana Mokhtar, Wong Shou Ning

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  Law/Activismpoliticsgovernment

Tags:  political campaigningyouth votersundi18social mediatwittertiktok

Play / Pause

Listen now : The 6AM Stretch

Today’s Shows

6:00 AM

The 6AM Stretch

7:00 AM

World Market Watch

7:15 AM

Morning Brief

8:00 AM

The Breakfast Grille

Professor Sibrandes Poppema, The President Of Sunway University

8:30 AM

Morning Brief

9:00 AM

Opening Bell

9:35 AM

What's the Focus

10:05 AM

Open For Business

Gary Chin, Promo Partners

11:05 AM

Tech Talk

MSP with Matt Armitage

12:00 PM

Enterprise Biz Bytes

1:00 PM

The Breakfast Grille Repeat

Professor Sibrandes Poppema, The President Of Sunway University

2:05 PM

Front Row

Dido and Aeneas

3:05 PM

Good Things

Persatuan Pekerja Rumah Tangga Indonesia Migran

4:05 PM

Health & Living

Doctor in the House: Artificial Sweeteners Are Just As Bad For You

5:00 PM

The Evening Edition

5:35 PM

Today On Twitter

6:05 PM

Inside Story

7:05 PM

The Evening Edition

8:05 PM

Just For Kicks

9:00 PM

A Bit of Culture

10:00 PM

Track By Track