Key Points from Apple’s 5G iPhone Launch

Apple had a big launch overnight as the entered the 5G fray with 4 new iPhones. The focus was the flagship iPhone 12, which will start at a whopping $829 dollars.Apple has generated relatively little sales growth from its iPhone in recent years since consumers are holding onto their phones for longer.But many are expecting this launch to spur a major upgrade cycle.Sure, Apple isn’t the first to launch a 5G phone -- they are trailing behind Samsung and Huawei here -- but they may be the one to make the network more mainstream.Beyond the iPhone, Apple also announced a new smart speaker, the HomePod Mini, which may represent a substantial new growth area, since that market is currently led by Amazon.

Image Credit: EPA-EFE