In Advertising, Loyalty Is Key
Jon-Paul Best, Managing Director, Nielsen Media Malaysia
30-Jun-20 07:45
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The MCO has disrupted consumption patterns and advertising spend and also caused several well-known media brands to cease publications and cut jobs in Malaysia. Jon-Paul Best,Managing Director, Nielsen Media Malaysia predicts ad trends, and how media companies could survive.
Produced by: Dayana Mustak
Presented by: Noelle Lim, Roshan Kanesan, Lyn Mak
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Categories: Business Analysis, Politics, Social Issues, Investments
Tags: local media, Covid-19, advertising, TV, magazine, newspaper,