In Advertising, Loyalty Is Key

Morning Run · Morning Brief · 29 Jun 2020 · 11 mins listen

The MCO has disrupted consumption patterns and advertising spend and also caused several well-known media brands to cease publications and cut jobs in Malaysia. Jon-Paul Best,Managing Director, Nielsen Media Malaysia predicts ad trends, and how media companies could survive.

Produced by:

Dayana Mustak

Presented by:

Noelle Lim,Roshan Kanesan,Lyn Mak

Categories:

Business Analysis,Politics,Social Issues,Investments

Tags:

local media, Covid-19, advertising, TV, magazine, newspaper

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