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Supercut: Is The Movie Star Dead?
53 mins
·
19:30, 23 Jan 2020
·
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There was a time when having "Will Smith" on a movie poster was enough to put people in cinema seats. Today, even megastars like Chris Hemsworth aren't able to guarantee the success of non-franchise films. On this Supercut, we discuss celebrity appeal and if the age of the "Movie Star" is dead. We also talk about what it takes to market movies these days, if there are any genuine celebrities left, and if influencers and YouTubers have taken up that vacant space.
Presenter: Lee Chwi Lynn, Sharmilla Ganesan, Arvindh Yuvaraj
Producer: Lee Chwi Lynn, Sharmilla Ganesan, Arvindh Yuvaraj
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