BFM 89.9

HIGHLIGHTS  GE15
Podcast  >  Evening Edition  >  Inside Story  >  Would Rebranding 3D Jobs Make Them Appealing?

Would Rebranding 3D Jobs Make Them Appealing?

S. Arutchelvan, Deputy Chairperson, Parti Sosialis Malaysia (PSM), and national coordinator of MARHAEN | Andrew Pereira, CEO, General Assembly Malaysia

06-May-22 18:00

Would Rebranding 3D Jobs Make Them Appealing?

The Malaysian Employers Federation has suggested that 3D jobs would need to be rebranded to make them more acceptable for locals. Would this actually work though? We discuss the effectiveness of the proposed rebranding and also the factors that make 3D jobs unappealing. Next, we expand the conversation to cover the importance of job titles and how they affect the way a job a perceived.

Image source: Rodolfo Quirós, Pexels

Produced by: Lee Chwi Lynn, Sharmilla Ganesan, Jeremy Ng

Presented by: Lee Chwi Lynn, Sharmilla Ganesan


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  social issues

Tags:  evening editioninside story3d jobs


Share this podcast




Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows



6:00 AM

The 6AM Stretch

7:00 AM

World Market Watch

7:15 AM

Morning Brief

8:00 AM

The Breakfast Grille

Tan Kay Vin, Executive Director, T7 Global Berhad

8:30 AM

Morning Brief

9:00 AM

Opening Bell

9:35 AM

The Property Show

10:05 AM

Open For Business

Gil Carmo, CEO & Founder, iMotorbike

11:05 AM

HerVantage

Nadia Ismadi, Co-Founder & CEO, POD

12:00 PM

Enterprise Biz Bytes

Faizal Ahmad, Founder, CEO & CTO of Rivil, & Paul Rogers, Founder and CEO of the Watertree Project

1:00 PM

The Breakfast Grille Repeat

Tan Kay Vin, Executive Director, T7 Global Berhad

2:05 PM

Live & Learn

3:05 PM

Earth Matters

Messy Forest Data Messes Conservation

4:05 PM

Health & Living

Brain Waves: Zombie (Cells) In Your Brain

5:00 PM

The Evening Edition

5:35 PM

Today On Twitter

6:05 PM

Inside Story

7:05 PM

The Evening Edition

7:35 PM

Popcorn Culture - Review

Shazam! Fury of the Gods

8:00 PM

Cruise Control

Daniel Fernandez, dsf.my | Ariff Roose | Richard Bradbury

10:00 PM

The Pulse