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What's In A Name? (A Lot, But Also A Branding Opportunity)

1 hr 2 mins·18:00, 30 May 2023
podcast image

What's In A Name? (A Lot, But Also A Branding Opportunity)

1 hr 2 mins
·
18:00, 30 May 2023
·

Guest: Emir Shafri, Chief Creative Officer, Publicis Groupe, KB Tiong, President, International Council on Monuments and Sites (ICOMOS) Malaysia

The KL Sentral LRT Station was officially rebranded to "KL Sentral redONE" LRT station, following a the recent partnership between redONE Network, and Prasarana. This is part of a five year station naming rights agreement between them, but it's made us ask: What value is there in a name, when it comes to public spaces? What happens when a place takes on a different name? We unpack these questions by first getting into the branding perspective. And then, how does changing the names of places change its history?

Image Credit: Shutterstock

Presenter: Lee Chwi Lynn, Sharmilla Ganesan, Sharaad Kuttan

Producer: Natasha Fusil, Alia Zefri

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