BFM 89.9
The Business Station
What's In A Name? (A Lot, But Also A Branding Opportunity)
1 hr 2 mins·18:00, 30 May 2023
What's In A Name? (A Lot, But Also A Branding Opportunity)
1 hr 2 mins
·
18:00, 30 May 2023
·
Recommended
Guest: Emir Shafri (Chief Creative Officer), Publicis Groupe | KB Tiong (President), International Council on Monuments and Sites (ICOMOS) Malaysia
The KL Sentral LRT Station was officially rebranded to "KL Sentral redONE" LRT station, following a the recent partnership between redONE Network, and Prasarana. This is part of a five year station naming rights agreement between them, but it's made us ask: What value is there in a name, when it comes to public spaces? What happens when a place takes on a different name? We unpack these questions by first getting into the branding perspective. And then, how does changing the names of places change its history?
Image Credit: Shutterstock
Presenter: Lee Chwi Lynn, Sharmilla Ganesan, Sharaad Kuttan
Producer: Natasha Fusil, Alia Zefri
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