What's In A Name? (A Lot, But Also A Branding Opportunity)
Emir Shafri, Chief Creative Officer, Publicis Groupe | KB Tiong, President, International Council on Monuments and Sites (ICOMOS) Malaysia
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The KL Sentral LRT Station was officially rebranded to "KL Sentral redONE" LRT station, following a the recent partnership between redONE Network, and Prasarana. This is part of a five year station naming rights agreement between them, but it's made us ask: What value is there in a name, when it comes to public spaces? What happens when a place takes on a different name? We unpack these questions by first getting into the branding perspective. And then, how does changing the names of places change its history?
Image Credit: Shutterstock
Produced by: Natasha Fusil, Alia Zefri
Presented by: Lee Chwi Lynn, Sharmilla Ganesan, Sharaad Kuttan
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