
What's In A Name? (A Lot, But Also A Branding Opportunity)

What's In A Name? (A Lot, But Also A Branding Opportunity)
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1 hr 24 mins
45 mins
Guest: Emir Shafri, Chief Creative Officer, Publicis Groupe, KB Tiong, President, International Council on Monuments and Sites (ICOMOS) Malaysia
The KL Sentral LRT Station was officially rebranded to "KL Sentral redONE" LRT station, following a the recent partnership between redONE Network, and Prasarana. This is part of a five year station naming rights agreement between them, but it's made us ask: What value is there in a name, when it comes to public spaces? What happens when a place takes on a different name? We unpack these questions by first getting into the branding perspective. And then, how does changing the names of places change its history?
Image Credit: Shutterstock
Presenter: Lee Chwi Lynn, Sharmilla Ganesan, Sharaad Kuttan
Producer: Natasha Fusil, Alia Zefri
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