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Associate Professor Dr Helen Ting, senior fellow, Institute of Malaysian and International Studies, Universiti Kebangsaan Malaysia
Evening Edition · Inside Story · 21 Aug 2023 · 58 mins listen
Perikatan Nasional Youth has proposed an alternative Merdeka logo and theme for the four states it governs, rather than the national one put forward by the Madani government - which begs the question, why? First, we discuss the significance of a move like this by the opposition, and in a larger sense, the role government branding plays in creating a sense of national unity. Then, we talk about whether these Merdeka themes and logos resonate with Malaysians, and ask, what themes would they pick instead?
Image Credit: Twitter
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