BFM 89.9
The Business Station
Of Tin, Alcohol and Cultural Sensitivities
39 mins·18:00, 20 Oct 2021
Of Tin, Alcohol and Cultural Sensitivities
39 mins
·
18:00, 20 Oct 2021
·
Recommended
Local whiskey brand TIMAH landed in controversy recently over the name of their product, with some parties seeing a religious connotation to it. First, we talk about the meaning of the word, and where this reaction is coming from. Then, we discuss how brands navigate cultural sensitivity in Malaysia.
Image Source: TIMAH Official Facebook Page
Presenter: Lee Chwi Lynn, Sharmilla Ganesan
Producer: Tasha Fusil, Adeline Choong, Raihanna Azwar
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