Would A Government By Any Other Name Smell As Sweet?

A new name for the government is said to be in the works, and that follows in the footsteps of governments with their own names and branding prior (think 1Malaysia, Keluarga Malaysia, Kerajaan Prihatin). But considering the strange bedfellows that make up this administration, what kind of name can encompass their direction and goals? And does branding even matter to us, the people?

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