Biscuit Brands Face Cancer Allegations

Evening Edition · Inside Story · 27 Oct 2021 · 40 mins listen

The Hong Kong Consumer Council recently released a report on the food safety of over 60 samples of pre-packaged biscuits and crackers, including Malaysia's own Hup Seng crackers. First, we take a look into the report and learn more about food safety and testing. Then, we get into how brands recover from these sorts of headlines.

Image Source: Karol D, Pexels

Produced by:

Adeline Choong,Loo Juosie,Raihanna Azwar

Presented by:

Lee Chwi Lynn,Sharmilla Ganesan

Categories:

Politics,Social Issues,Food,SME,Markets

Tags:

Evening Edition,Hup Seng,food safety,branding,public relations,marketing,crisis communication

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