Zara's Controversial Ad Campaign

Emir Shafri, chief creative officer, Publicis Groupe

Evening Edition · Evening Edition · 13 Dec 2023 · 32 mins listen

Calls to boycott fashion brand Zara have escalated; this comes after they received heavy criticism over their new ad campaign, which featured mannequins that were missing limbs and statues wrapped in white shrouds. Critics say the campaign was a "mockery" of the attacks on Gaza. We discuss how ad campaigns are conceptualised, and how they might navigate sensitivities around hot-button issues and events.

Image Credit: Unsplash

Produced by:

Alia Zefri

Presented by:

Lee Chwi Lynn,Sharmilla Ganesan,Sharaad Kuttan

Categories:

culture,controversies

Tags:

zara,boycott,gaza,israel,palestine,advertising

Related Content

Top 5 At 5 · 21 Nov 2024 · 38 mins

Top 5 at 5: Underemployed Malaysians On The Rise

Alyssa Farha Jasmin, Economist, Social Protection and Jobs Global Practice, World Bank

Top 5 At 5 · 19 Nov 2024 · 40 mins

Top 5 at 5: Bipartisan Pushback to Amend Act 346

Dr Farhan Rusli, Special Officer to the Minister of Health & Fellow, Institute for Research & Development of Policy

Front Row · 8 Nov 2024 · 25 mins

Film Screening & Conversation with Noor Abed

Noor Abed, Artist and Filmmaker

Open For Business · 8 Nov 2024 · 28 mins

Optimising Out-of-Home Advertising with Visual Retale

Sailendra Kanagasundram, Managing Director, Visual Retale

Top 5 At 5 · 4 Nov 2024 · 41 mins

Top 5 at 5: Road to the White House #5 - All Eyes on Arizona

Dr Sheila Nair, Professor of Politics and International Affairs, Northern Arizona UniversityDr Stephen Nuño-Perez, Professor of Politics and International Affairs, Northern Arizona University

About Us

Terms & Conditions

Privacy Policy

FAQ

Contact Us

Careers

Advertise

Download The App

Car Sticker

Community

Copyright © BFM Media Sdn Bhd (200601017962)

Download The App

Car Sticker

Community

Zara's Controversial Ad Campaign

Zara's Controversial Ad Campaign