Ronaldo's Gesture Costs Coca Cola Billions
Khor Yu Leng, Political Economist, Segi Enam Advisors
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On Monday, Christiano Ronaldo removed two Coca Cola bottles at a Euro 2020 press conference, which led to Coca Cola acquiring a loss of 4 billion dollars in company market value. We looked into the impact that big names can have on brands, as well as what it takes to be more health conscious.
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Produced by: Kelvin Yee
Presented by: Lee Chwi Lynn, Sharmilla Ganesan
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Categories: Politics, Social Issues, Business Analysis
Tags: Evening Edition, Sports, Christiano Ronaldo, Euro 2020, Coca Cola,