Ronaldo's Gesture Costs Coca Cola Billions
Khor Yu Leng, Political Economist, Segi Enam Advisors
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On Monday, Christiano Ronaldo removed two Coca Cola bottles at a Euro 2020 press conference, which led to Coca Cola acquiring a loss of 4 billion dollars in company market value. We looked into the impact that big names can have on brands, as well as what it takes to be more health conscious.
Image Source: beIN SPORTS France
Produced by: Kelvin Yee
Presented by: Lee Chwi Lynn, Sharmilla Ganesan
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