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Ronaldo's Gesture Costs Coca Cola Billions

Khor Yu Leng, Political Economist, Segi Enam Advisors

16-Jun-21 19:00

Ronaldo's Gesture Costs Coca Cola Billions

On Monday, Christiano Ronaldo removed two Coca Cola bottles at a Euro 2020 press conference, which led to Coca Cola acquiring a loss of 4 billion dollars in company market value. We looked into the impact that big names can have on brands, as well as what it takes to be more health conscious.

Image Source: beIN SPORTS France

Produced by: Kelvin Yee

Presented by: Lee Chwi Lynn, Sharmilla Ganesan

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Tags:  Evening EditionSportsChristiano RonaldoEuro 2020Coca ColaMedia, Marketing, AdvertisingSportsPolitics, News, Current AffairsSportsPoliticsSocial IssuesBusiness Analysis

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