Merdeka or WiFi? The Story Of An Unpopular Logo
Alvin Teoh, Chief Creative Officer, Naga DDB Tribal
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A new national logo was unveiled last week ostensibly for Merdeka and Malaysia Day, which has evoked a variety of responses: From confusion, to anger to others questioning whether it was meant to represent our wifi connection. We unpack these reactions, and discuss what it takes to create a logo that reasonates with people, and the nation.
Image Source: Kementerian Komunikasi dan Multimedia Malaysia, KKMM, Official Facebook account
Produced by: Alia Zefri, Lee Chwi Lynn, Sharmilla Ganesan
Presented by: Lee Chwi Lynn, Sharmilla Ganesan
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