When big brands campaign for social justice, the result is often cheesy or downright cringe worthy. Can companies really engage in activism that clicks with its consumers?

Produced by: Tasha Fusil

Presented by: Ezra Zaid, Umapagan Ampikaipakan

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: 

Tags:  Evening edition,  Marketing,  Advertising,  social justice,  brand activism,  corporate activism