An article on Quartz argues that sales like Black Friday attract mainly low-value customers with low brand loyalty. But Hans-Peter Ressel, former CEO of LAZADA Malaysia, thinks that it's crucial for businesses to engage in these sales events.

Produced by: Loo Juosie

Presented by: Kelvin Yee, Aiman Rashad

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Categories:  SME,  Markets,  Technology,  Tech,  Fashion,  Business Analysis,  Trends and Forecasts,  Social Issues

Tags:  Evening Edition,  e-commerce,  Black Friday,  brand loyalty,  sales,