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Does Black Friday Hurt Business?

Hans-Peter Ressel, Founder & CEO, Momentum Commerce

29-Nov-19 19:05

Does Black Friday Hurt Business?

An article on Quartz argues that sales like Black Friday attract mainly low-value customers with low brand loyalty. But Hans-Peter Ressel, former CEO of LAZADA Malaysia, thinks that it's crucial for businesses to engage in these sales events.

Produced by: Loo Juosie

Presented by: Kelvin Yee, Aiman Rashad

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Categories:  SMEMarketsTechnologyTechFashionBusiness AnalysisTrends and ForecastsSocial Issues

Tags:  Evening Editione-commerceBlack Fridaybrand loyaltysales

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