Does Black Friday Hurt Business?
Hans-Peter Ressel, Founder & CEO, Momentum Commerce
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An article on Quartz argues that sales like Black Friday attract mainly low-value customers with low brand loyalty. But Hans-Peter Ressel, former CEO of LAZADA Malaysia, thinks that it's crucial for businesses to engage in these sales events.
Produced by: Loo Juosie
Presented by: Kelvin Yee, Aiman Rashad
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