Location Based Marketing:  Redefining Malaysia Retail Marketing Strategy

The onset of technology has revolutionized how the public today consumes information, influencing their decision making and their purchasing habits.  The growing use of smartphones and the increasing number of people accessing the internet via their mobile devices have changed the way marketers and retailers engage consumers, as the battle for a greater share of voice is determined literally in the hands of the consumer.  With growing choices, along with increasing standards of living, consumers are eager to look out for value offers, taking greater notice of brands that put more focus on understanding their needs and personalizing their engagement.  In such a competitive environment, how can retailers cater to the unceasing demand and improve their appeal to today’s consumers? We speak to Kumaresh Viswanathan, Business Development Director of Ebizu about redefining Malaysia retail marketing strategy.