How Customer Experience is Transformed through Technology

Customer experience today is transforming rapidly and is mainly driven by technology transformation. They have far more control over a success of a brand - affecting its value as products and services have now gone global, digital and mobile of which customers are able to share their experiences with that business in a whole new way. We speak to Chandru Relwani, Senior Director Product Management ASEAN and Customer Experience (CX), for Oracle JAPAC about how to create a bond between business units to guide customers on their best journey.