BFM 89.9
The Business Station
How Customer Experience is Transformed through Technology
22 mins·12:00, 12 Jan 2016
How Customer Experience is Transformed through Technology
22 mins
·
12:00, 12 Jan 2016
·
Recommended
8 mins
9 mins
Customer experience today is transforming rapidly and is mainly driven by technology transformation. They have far more control over a success of a brand - affecting its value as products and services have now gone global, digital and mobile of which customers are able to share their experiences with that business in a whole new way. We speak to Chandru Relwani, Senior Director Product Management ASEAN and Customer Experience (CX), for Oracle JAPAC about how to create a bond between business units to guide customers on their best journey.
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