Over the past few years, technology has transformed almost everything you could imagine. From the way we travel to how we interact with each other. And this has resulted in changing consumer behaviour and expectations. More choices than ever before and the power of the Internet at their behest, consumer are no longer driven by just loyalty. They are seeking greater value from each transactions and demand the absolute best in user experience. BankBazaar, an online financial services and marketplace has recently launched its online operations in Malaysia, that provides Malaysian users access to various financial products from multiple banks and financial institutions. But it's more than just offering, personalising is key here. We speak to Vipin Kalra, CEO of BankBazaar International to learn more.