In a climate of rising inflation and potential recession, small and medium businesses (SMBs) are facing the tough task of balancing cost optimisation with innovation.

Cloud technologies are playing a key role, offering a path to data management efficiency and business model transformation. We speak with Gunish Chawla, Amazon Web Services' (AWS) Managing Director for Mid-Market Enterprise and SMB, ASEAN.

Gunish will unpack the effects of recent economic factors on digital transformation and explore AWS's efforts to assist SMBs in navigating cloud adoption barriers. We'll delve into the AWS Lift initiative, aimed at enhancing SMBs' digitisation journey, and discuss how AWS's cloud services can drive cost savings and innovation amidst challenging times.